I am a financial, cryptocurrency and blockchain content specialist.
For over a decade, I've helped finance and blockchain firms connect with their audiences through empathetic, patient communication. In the often esoteric worlds of finance and blockchain, where complexities reign supreme, simplifying complex concepts fosters lasting connections and establishes credibility.
Content that converts produced here
Over a decade of experienceSome of Craig’s past clients
My services
Content strategy
Elevated positioning and clarified messaging so you can attract more perfect-fit clients and opportunities. At the end of this workshop, you will get clear on what your business is all about and walk away with a polished & strategic brand that will help you get the most out of your marketing efforts.
Content creation
By the end of our engagement, you'll have a consistent brand voice & tone, and a comprehensive style guide to support consistent marketing content creation. You'll also have the tools needed to maintain this consistency in the long-term.
Brand voice development
You'll get the marketing comms strategy and materials you need to (re)launch your product or service. You'll also have the tools needed to track just how successful the launch is. You can be confident that your target customers will get all the compelling information about your product/service they need to push them to choose it — through the most effective channels.
Some of my work
How Does Cryptocurrency Have Value, and Why Should I Care?
Crypto's value is that it works as you expect money to—as a store of value, a medium of exchange, and available globally. Cryptocurrencies are digital assets that combine the science of cryptography with blockchain technology to enable fast and inexpensive financial transactions.
Cash Flow vs. Capital Gains Investing: The Two Investing Paths
Ever wondered what it takes to become a successful long-term investor? You don’t necessarily need deep macro knowledge about international trends or a gambler’s mentality. Long-term investing really comes down to your investment principles and your courage to stick to them.
Blockchain in Banking: Top Use Cases in Banking
A dive into some of the most popular blockchain use cases in banking. Here are real-world blockchain use cases in consumer-facing instances — inter-bank cross-border payments, payments-related information sharing, internal cross-border payments and KYC and ID fraud protection
What my clients are saying
Working with Craig has been an absolute pleasure. His expertise shines through in every piece of content he produces. Craig's posts are very, very solid. They are well-written, informative, and in-depth. His ability to grasp complex concepts and communicate them clearly has been valuable to our project.
Michael Gardon
General manager, The Simple Dollar
Craig has been one of SmartBrief's most reliable freelancers for over a year, working with multiple editors each day to help produce targeted, B2B newsletters. He juggles multiple deadlines and produces quality work each day. He's demonstrated himself to be adaptable, and always open to take on new assignments. I highly recommend for any kind of editorial freelance work.
Sam Taute
Content Production Manager, SmartBrief
We just got feedback back from the client, who thought your article was great.
Amanda Berger
Marketing Consultant, Orange Marketing